This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

Your Project Sponsor has reviewed your project proposal and has asked that you make some changes to it.

Instructions:

In Assignment 2, you will provide a four to six (4-6) page paper, in which you must:

Provide a summary of your project.
Update the goals and objectives based upon his feedback as well as add two more goals & objectives. NOTE: Use your professor’s feedback to update your goals & objectives.
Describe at least three (3) key milestones and /or deliverables for your project.
Describe a high-level timeline that includes key tasks and deadlines.
Estimate the project’s overall cost and any key staffing and non-staffing resources needed.
Your assignment must follow these formatting requirements:

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

Analyze the key concepts, processes, and components of project management.
Develop a project plan including the critical elements of project scope and Work Breakdown Structure (WBS).
Develop a process for managing & controlling a project.

The composition of content requires some strategies. Such as what is the topic, how will you research and publish them. Through this strategy, you are able to make a planner for your content. This also makes your content organized so that the reader can easily relate to it. Wikipedia editors suggest that when you plan your content formation, it will be easy and quick for the writer to compose. This will also help you to provide the readers with their desired topic information. It will also help you in publishing articles and posts timely. Have you made a content strategy before writing articles?

The composition of content requires some strategies. Such as what is the topic, how will you research and publish them. Through this strategy, you are able to make a planner for your content. This also makes your content organized so that the reader can easily relate to it. Wikipedia editors suggest that when you plan your content formation, it will be easy and quick for the writer to compose. This will also help you to provide the readers with their desired topic information. It will also help you in publishing articles and posts timely. Have you made a content strategy before writing articles?

Less-expensive information and communication technologies have changed where decisions are made on the corporate ladder. Access to databases and advanced software allows lower-level employees to act with more autonomy, but the spread of e-mail and mobile phones means supervisors can be consulted with greater ease than ever before.

Learning Activity 1: Theme One: Technology and decision making how it makes change.

Less-expensive information and communication technologies have changed where decisions are made on the corporate ladder. Access to databases and advanced software allows lower-level employees to act with more autonomy, but the spread of e-mail and mobile phones means supervisors can be consulted with greater ease than ever before.

Using the reading explain the impact that technology has on decision making and what this means for an organization with respect to “creating a chain of command”.

Read:

http://www.useoftechnology.com/role-technology-decision-making/

https://www.technologyreview.com/s/523646/the-power-to-decide/

http://smallbusiness.chron.com/technology-can-solve-problems-make-decisions-34471.html

http://tx.liberal.ntu.edu.tw/InfoMgt/Literature/!DSS/MODELS%20OF%20ORGANIZATIONAL%20DECISION%20MAKING.htm

https://www.forbes.com/sites/brentgleeson/2012/11/07/4-ways-for-leaders-to-make-a-decision/#45375cfa4d4a

http://www.rich-kohler.com/articles

“LET’S JUST GO WITH IT”: THE PERILS OF DECISION NEGLECT

ANSWER:

Learning Activity 2: Theme Two

Using the reading for this week read the fact pattern below and discuss the following ideas.

· How does this fact pattern show the various levels of decision making in an organization?

· Identify the organizational ethical decision that created the current crisis for Sycamore Pharmaceuticals.

· Examine and identify the current decisions that face Dominquez, Blake, and the organization. Using the appropriate decision making process for each level walk through each person and how they may decide their fate.

· Based on the reading suggest ways that the leaders might change the culture and values of the corporation to make ethical decisions.

· How could the leaders personally change their collective response to decision making in the future?

Sycamore Pharmaceuticals

“Did you see the report on CNN last night, claiming Sycamore manipulated scientific studies on Osteoporin?” asked Cole Dominguez, as he rushed into John Blake’s office, quickly shutting the door behind him. “I can’t believe this has leaked out. If the FDA pulls this drug from the market, we can kiss next quarter’s big bonus goodbye,” he exclaimed. Blake had seen the report and had expected Sycamore, a global pharmaceutical company, to come under fire for promoting its popular rheumatoid arthritis drug, Osteoporin, for the treatment of other diseases like Crohn’s disease and lupus—despite negative scientific studies that challenged its effectiveness. However, the aggressive marketing campaign was well underway when the unfavorable studies came in.

Sycamore’s top management chose to suppress the unflattering findings and move ahead with a systematic marketing strategy that created an illusion of Osteoporin’s effectiveness and offered financial incentives to doctors for prescribing the drug even in cases where there was no evidence it would work.

John Blake sat back in his chair and nervously ran his fingers through his hair. He exhaled deeply and looked at Dominguez, saying, “We knew we were taking a risk, Cole, aggressively marketing a drug without scientific studies to back up our claims that it worked. The CNN report is only the beginning, my friend. You and I should expect to be called to reveal everything we know. Ethically, Sycamore is responsible for publishing reports on its drugs, even the ones that aren’t so flattering.”

Dominguez knew his position on the situation. He would stand by Sycamore management team and back them up, no matter what. He needed this job and knew he had been following orders. Dominguez recalled an e-mail from the CEO in 2008 that said, “. We should avoid publishing anything that damages Osteoporin’s marketing success. Do not report anything that is negative. Delay these reports as long as legally possible.” Dominguez wondered aloud, “Weren’t we just following orders?” Following the report on CNN, Sycamore’s communications department went on high alert and moved into crisis mode. Press releases and the corporate blog were issuing the same message to build credibility and put out the rapidly growing fire. In part, the statement said, “Sycamore is committed to the safe distribution of Osteoporin and the communication of medically or scientifically significant results of all studies, regardless of outcome.” Blake shuddered as he read the blog and glanced up at his frantic colleague. “You knew this was going to happen, didn’t you Cole? How long can deception like this stay under wraps? Don’t we have a responsibility to the poor man or woman popping that pill every day? They think it’s helping them. It probably isn’t. This just feels so wrong,” he said as he buried his head in his hands. Their conversation was interrupted by a knock at the door. Blake waved in the general manager, who asked if they would both meet individually with an FDA representative that afternoon to answer questions about their knowledge of the timing and content of the scientific studies on Osteoporin for the treatment of Crohn’s disease and lupus. Blake’s gut feeling was that he needed to be honest with the FDA, but he knew he would likely be fired or demoted if he didn’t support management. He also knew that pulling Osteoporin from the market would result in severe losses for Sycamore and the loss of a significant bonus for himself.

Source: Based on Gardiner Harris, “Document Details Plan to Promote Costly Drug

” The New York Times (September 2, 2009), http://www.nytimes.com/2009/09/02/business/02drug.html?_r=1&emc=eta1

(accessed September 30, 2009); and Keith J. Winstein, “Suit Alleges Pfizer Spun

Unfavorable Drug Studies,” The Wall Street Journal (October 8, 2008), p. B1.

Read:

https://www.scu.edu/ethics/ethics-resources/ethical-decision-making/a-framework-for-ethical-decision-making/

http://www.businessballs.com/ethical_management_leadership.htm

https://learn.umuc.edu/content/enforced/198707-001003-01-2172-OL4-7983/Negotiating%20with%20Yourself%20and%20Losing%20-%20Making%20Decisions%20with%20Competing%20Internal%20Preferences.pdf?_&d2lSessionVal=OncNsxqIBB6LTnl03Vld4VAiM

let’s assume a company wanted to create a YouTube video marketing campaign that had two primary goals: get a view rate of at least 10% and a cost per view (CPV) of under $0.20. The company launched the campaign with a budget of $20,000 and the final results indicate the video marketing campaign achieved:

let’s assume a company wanted to create a YouTube video marketing campaign that had two primary goals: get a view rate of at least 10% and a cost per view (CPV) of under $0.20. The company launched the campaign with a budget of $20,000 and the final results indicate the video marketing campaign achieved:

18.2 million impressions
109,000 views
17,332 clicks
Assignment Details:

Please answer the following questions:

Using the data provided above, what was the YouTube video marketing campaign’s view rate percentage and why did the company likely want a 10% minimum view rate?
Using the data provided above, what is the cost per view (CPV) and why did the company likely want a CPV of $.20 or less?
Did this campaign meet the company’s goals for view rate and CPV?
What is the difference between impressions, views, and clicks–and what does it mean in terms of KPI’s, conversions, and goals?
Describe the tools you would have used to collect insights to optimize the video content for the duration of the campaign? With what frequency would you have collected these insights and why? (hourly, daily, weekly, etc).
If the aim was to get a view rate of at least 10% and a cost per view of under $0.20, why might AdWords for video be a cost-effective engagement and awareness driver?

MBA 665 Final Project Milestone Two Guidelines and Rubric

MBA 665 Final Project Milestone Two Guidelines and Rubric

Prompt: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone Two, you will submit the Overview section of your final project, which continues building on what you started in Milestone One to complete Section I of the final project critical elements. You will provide the business profile and governmental action, revised according to feedback received on Milestone One, then add organization and teams, stakeholders, and current environment. Be sure to support all factual claims/positions with appropriate citations to your research materials. Specifically, the following critical elements must be addressed:

I. Overview: In your role as vice president of governmental affairs, your boss, the business’s CEO, is considering retaining an outside consulting firm to assist the company with a government issue that it is facing. Jack Harris is the president of that firm, which is called Crisis Consulting. Jack has told your boss that he will not know if he can help until he learns more information about your company and the issue it faces. Your CEO has asked you to prepare a memo that will provide a detailed overview of your company as well as the government action that is it facing. Address the following:

A. Business Profile: Provide a brief profile of the business and the industry it occupies, including the business’s market share and competitors, as well as opportunities and threats facing the business and industry outside of the particular governmental action now facing the business.

B. Governmental Action: Analyze the potential governmental action or political challenge that will affect the business in this particular situation. C. Organization and Teams: Describe the organization of the company, including divisions and project teams, and the manner in which the company

has used these teams to respond to government regulations in the past. D. Stakeholders: Describe the company’s internal and external stakeholders. In your description, include the actions taken by the stakeholders to

date to influence the political process and advocate for the business’s interests. E. Current Environment: Describe the current business environment, both financial and otherwise, including the initial reaction of the company to

the situation and the initial position taken by political actors and other stakeholders. Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, one- inch margins, and sources cited in APA format.

Rubric Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value

Overview: Business Profile

Briefly profiles selected business and industry it occupies, including market share, competitors, opportunities, and threats

Profiles selected business and industry it occupies, including market share, competitors, opportunities, and threats, but response is wordy or vague

Does not profile selected business and industry it occupies

15

Overview: Governmental

Action

Accurately analyzes potential governmental action or political challenge that will affect business

Analyzes potential governmental action or political challenge that will affect business, but with gaps in accuracy or detail

Does not analyze potential governmental action or political challenge that will affect business

15

Overview: Organization and

Teams

Comprehensively describes the organization of the company, including divisions and project teams, and the manner in which the company has used teams to respond to past government regulations

Describes the organization of the company, including divisions and project teams, and the manner in which the company has used teams to respond to past government regulations, but description is cursory or inaccurate

Does not describe the organization of the company and the manner in which the company has used teams to respond to past government regulations

20

Overview: Stakeholders

Comprehensively describes company’s internal and external stakeholders, including actions taken by stakeholders to influence political process and advocate for business interests

Describes company’s internal and external stakeholders, including actions taken by stakeholders to influence political process and advocate for business interests, but description is cursory or inaccurate

Does not describe company’s internal and external stakeholders

20

Overview: Current Environment

Comprehensively describes current business environment, including financial status, initial reaction of company to situation, and initial position taken by stakeholders

Describes current business environment, including financial status, initial reaction of company to situation, and initial position taken by stakeholders, but description is cursory or inaccurate

Does not describe current business environment

20

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%

Executive Program Practical Connection Assignment

Executive Program Practical Connection Assignment

At UC, it is a priority that students are provided with strong educational programs and courses that allow them to be servant-leaders in their disciplines and communities, linking research with practice and knowledge with ethical decision-making. This assignment is a written assignment where students will demonstrate how this course research has connected and put into practice within their own career.

Assignment: Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied, or could be applied, in a practical manner to your current work environment. If you are not currently working, share times when you have or could observe these theories and knowledge could be applied to an employment opportunity in your field of study.

Requirements:

Provide a 500 word (or 2 pages double spaced) minimum reflection.

Use of proper APA formatting and citations is required. When supporting evidence from outside resources is required, those must be used and properly cited.

Share a personal connection that identifies specific knowledge and theories from this course.

Demonstrate a connection to your current work environment. If you are not employed, demonstrate a connection to your desired work environment.

Do NOT provide an overview of the assignments assigned in the course. Doing so will result in a grade of 0. This is a critical thinking assignment requiring you to apply concepts learned in this course. The assignment asks that you reflect how the knowledge and skills obtained through meeting course objectives were applied or could be applied in the workplace. 

Complete the attached assignment. Your response must be complete, detailed and in APA format. All work must be submitted in a Microsoft Word document. No other document types will be accepted. The grading rubric is included below.

Complete the attached assignment. Your response must be complete, detailed and in APA format. All work must be submitted in a Microsoft Word document. No other document types will be accepted. The grading rubric is included below.

Executive Program Practical Connection Assignment

Component

Proficient (15 to 20 points)

Competent (8 to 14 points)

Novice (1 to 7 points)

Your Score

Assignment Requirements

Student completed all required portions of the assignment

Completed portions of the assignment

Did not complete the required assignment.

Writing Skills, Grammar, and APA Formatting

Assignment strongly demonstrates graduate-level proficiency in organization, grammar, and style.

Assignment is well written, and ideas are well developed and explained. Demonstrates strong writing skills. Student paid close attention to spelling and punctuation. Sentences and paragraphs are grammatically correct.

Proper use of APA formatting. Properly and explicitly cited outside resources. Reference list matches citations.

Assignment demonstrates graduate-level proficiency in organization, grammar, and style.

Assignment is effectively communicated, but some sections lacking clarity. Student paid some attention to spelling and punctuation, but there are errors within the writing. Needs attention to proper writing skills.

Use of APA formatting and citations of outside resources, but has a few instances in which proper citations are missing.

Assignment does not demonstrate graduate-level proficiency in organization, grammar, and style.

Assignment is poorly written and confusing. Ideas are not communicated effectively. Student paid no attention to spelling and punctuation. Demonstrates poor writing skills.

The assignment lacks the use of APA formatting and does not provide proper citations or includes no citations.

Maintains purpose/focus

Submission is well organized and has a tight and cohesive focus that is integrated throughout the document

Submissions has an organizational structure and the focus is clear throughout.

Submission lacks focus or contains major drifts in focus

Understanding of Course Content

Student demonstrates understand of course content and knowledge.

Student demonstrates some understanding of course content and knowledge.

Student does not demonstrate understanding of course content and knowledge.

Work Environment Application

Student strongly demonstrates the practical application, or ability to apply, of course objectives within a work environment.

Student demonstrates some practical application, or ability to apply, of course objectives within a work environment.

Student does not demonstrate the practical application, or ability to apply, of course objectives within a work environment.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549 FORM 10-K

(Mark One)

þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended February 2, 2019 or

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to___________

Commission file number 001-15059

NORDSTROM, INC. (Exact name of registrant as specified in its charter)

Washington 91-0515058 State or other jurisdiction of incorporation or organization

(I.R.S. Employer Identification No.)

1617 Sixth Avenue, Seattle, Washington 98101 (Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code (206) 628-2111 Securities registered pursuant to Section 12(b) of the Act:

Title of each class Name of each exchange on which registered Common stock, without par value New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES þ NO ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES ¨ NO þ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES þ NO ¨ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). YES þ NO ¨ Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. þ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer þ Accelerated filer ¨ Non-accelerated filer ¨ Smaller reporting company ¨

Emerging growth company ¨ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YES ¨ NO þ As of August 3, 2018 the aggregate market value of the Registrant’s voting and non-voting stock held by non-affiliates of the Registrant was approximately $6.6 billion using the closing sales price on that day of $50.58. On March 11, 2019, 155,002,755 shares of common stock were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE Portions of the Proxy Statement for the 2019 Annual Meeting of Shareholders scheduled to be held on May 23, 2019 are incorporated into Part III.

Nordstrom, Inc. and subsidiaries 1

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549 FORM 10-K

(Mark One)

þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended February 2, 2019 or

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to___________

Commission file number 001-15059

NORDSTROM, INC. (Exact name of registrant as specified in its charter)

Washington 91-0515058 State or other jurisdiction of incorporation or organization

You will focus on evaluating the potential risks inherent in investment opportunities and on the capital budgeting process.

You will focus on evaluating the potential risks inherent in investment opportunities and on the capital budgeting process. There are many tools that can be used to assess risk, including decision trees, sensitivity analysis, and scenario analysis. While accountants get frustrated with inaccuracies and uncertainties, finance professionals must be comfortable with them, as projecting the future is always uncertain. Waiting for better information before making a recommendation or decision can mean lost opportunities. Also, please note that organizations prepare two annual budgets, an operating budget and a capital budget. The capital budget incorporates a proper blend of high-risk and low-risk projects, as well as a good mix of short-term and long-term projects.

It’s milestone 2 so you do not have to give information about the company.

Please do that according to guideline. I have got 2 F so far so cant fail at this.

Interpret and explain Layers of the Atmosphere graph found below. Discuss the characteristics of all the layers in detail. The final product needs to be analytical, including all layers and components of the graph. Save word document, upload and submit for grading.

Interpret and explain Layers of the Atmosphere graph found below. Discuss the characteristics of all the layers in detail. The final product needs to be analytical, including all layers and components of the graph. Save word document, upload and submit for grading.