Service and relationship marketing

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   Reflective Essay Choose a real-life service organisation that you are familiar with. You need to inform your lecturer of your choice by end of week 3. Prepare a flowchart of the back-stage as well as the front-stage operations of this business. Using this flowchart, explain the significance of the service encounter, and its managerial implications. The written component of the essay should not exceed 1200 words (12 font, Arial or Times New Roman single spaced) 1. Flowchart Backstage Front stage 2. Explanation of significance of the service encounter 3. Analysis of managerial implications 4. Essay format & presentation



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