services and relationship marketing

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  Reflective Essay Choose a real-life service organisation (Airline) that you are familiar with. Make assignment on airline. Prepare a flowchart of the back-stage as well as the front-stage operations of this business. Using this flowchart, explain the significance of the service encounter, and its managerial implications. The written component of the essay should not exceed 1200 words (12 font, Arial or Times New Roman single spaced) 1. Flowchart 5marks Backstage Front stage 2. 2. Explanation of significance of the service encounter 5marks 3. 3. Analysis of managerial implications 5marks 4. 4. Essay format & presentation 5marks

DETAILED INFORMATION ON SUBJECT ASSESSMENTS Reflective Essay: Assessment criteria LENGTH 1000 words Reflective Essay Choose a real-life service organisation (Airline) that you are familiar with. Make assignment on airline. Prepare a flowchart of the back-stage as well as the front-stage operations of this business. Using this flowchart, explain the significance of the service encounter, and its managerial implications. The written component of the essay should not exceed 1200 words (12 font, Arial or Times New Roman single spaced) 1. Flowchart 5marks Backstage Front stage 2. 2. Explanation of significance of the service encounter 5marks 3. 3. Analysis of managerial implications 5marks 4. 4. Essay format & presentation 5marks

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