The Hospitality and Tourism Market

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Assessrnent 1 Inforrnation
Subject Code: HAT 202
Subject Name: The Hospitality and Tourism Market
Assessment Title: Assessment 1 Newspaper article ‘The Business of Tourism and Hospitality’
Weighting: 20, – 800 words.
Total Marks: 20
Submission
Due Date: Week 5
Assessment Description
You are to write a news article for your chosen media outlet. For example, this could be an online travel blog, a rnajor metropolitan daily such as the Courier Mail, the Sydney Moming Herald or the Age, a Travel Magazine or a lifestyle magazine. The article topic is the -Operating in the Great Barrier Reef- Your article should include the following topic areas outlined in the assessment details. The assessment addresses LOs 1, 3 and 4 and aims to assist you in understanding the factors that influence business and customers in hospitality and tourism markets.
Assessment Details
• Include an introductory sumrnary of the overview of the Whitsundays and the Great Barrier reef, the chosen business segment your article will focus, and the rnedia choice.
• Choose either a business segment from the hospitality sector or the tourism sector and focus your article on that sector only
• Discuss the importan. of the chosen business segment to the local community through jobs, econornic development and tourism and the custorner segments the business segment services. You need to stay focussed throughout the article to your location, business and the custorner segments.
• Include discussion in your article on the environmental factors including social, political, ecological, international, legal and technological impacting the segment locally and discuss the factors currently influencing the success of business and the ability to meet the needs of your customers.
• Discuss how business is reacting to these factors and meeting the needs of the changing landscape and consumers through innovation and adaptation.
• Conclude the article with considerations needed for the future sustainability of business and any changes required to ensure operation in the future
• You need to be focussed in your article and be clear on the facts you are using. Ensure you attach a reference list to your article. You MUST use reference material to support your article.
Assessment Rol…
Subject Description
This subject introduces the structure and dynamics of Hospitality and Tourism markets. Domestic anda . The
is on the Hospitality 8‘ Tourism markets in Australirevide a
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Subject Learning Outcomes
L.: Discuss the impact of domestic and international consumer changes to Hospitality and Tourism businesses in Australia.
L2: Identify the different needs-based market segments applicable to the Hospitality and Tourism businesses.
L3: Discuss the reasons behind the changing nature of market segments within Hospitality and Tourism
L4: Explain how consumer behavior impacts on services provided.
L5: Explain how relationships between Hospitality and Tourism sectors affect customer decision-
L6: Arally7e the impact of Hospitality and Tourism trend models on particular business situations
Assessment Overview
Assessment Title Learning Outcome Weighting Submission details
Media article -The 1, 3, r4 20% Week 5-
Business of Tourism and
Hospitality’ Individual
Presentation Group assessment All 30% Week 9 and 10 as required
Business portfolio All 50% Week 13

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