If a business drops its price will it always increase demand – and will it make more profit?

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vAnnotated Bibliography (Reference List) 5 annotated (summarised and evaluated) references of different types 1000 words excluding references Individual assessment

Recommended references style like: ?
Burns, T., Sinfield, S., 2012, Essential Study Skills

When will take a reference write the reference completing the sentence in Harvard style

      BUS100 Professional Communication Skills
      Assessment 2 Details
Assessment Type: Annotated Bibliography (Reference List) – Individual assessment.
      5 sources plus 500-800 words annotation.
Purpose: This assessment allows students to develop research skills and begin to
      develop critical analysis skills by finding and evaluating a range of different
      but relevant reference sources relating to a given topic.. This assessment
      contributes to Learning Outcomes a, c, and e.
Value: 30%  
Due Date: Week 6 – 5.00pm Friday of Week 6 – 18 August 2017
Submission: Electronically through KOI’s Moodle subject home page as a Word .doc or
      .docx – the font should be ARIAL 10 point.
Topic: A current business topic – the specific topic will be advised in class and via
      Moodle. This business topic will form the focus of Assessments 2, 3 and 4
      during the trimester.
Task Details: Annotated Bibliography (Reference List)
      (See Moodle for more details and worked examples).

In academia, as in business, good reports demonstrate the ability to research and identify relevant material to be used as the basis for considering a question, supporting argument and arriving at justified conclusions or recommendations. While there may be many sources relating to any given topic or question, some will be far more suitable than others.


Good relevant supporting material will be:


  • Relevant


  • Recent (unless considered a seminal or classic article/book)


  • Credible


Using the topic given, students need to research and identify 5 different sources which would be relevant if preparing an analysis report for the topic given. Included in the bibliography should be:


  • At least 1 peer reviewed article


  • At least 1 website


  • At least 1 magazine or newspaper article


  • At least 1 of the sources reviewed must fail to meet the some or all of the 3 criteria of good supporting material – relevant, recent and credible i.e. be a source you have viewed but decided it would not be appropriate to use – explain why it is not appropriate.


Wiki anything and About.com MUST NOT be included in your sources – good or otherwise.


For each source, pairs are to:

  1. Cite the material correctly using Harvard (Anglia) referencing style


  1. Briefly summarise the main findings or arguments of the source


  1. Briefly critique (evaluate) the source’s usefulness, reliability, objectivity or bias, assessing its strengths and/or weaknesses as if you were writing a research paper on the topic given.


Points 2 and 3 should be between 100 and 160 words per source (500 – 800 words total).




Assessments should be formatted as follows:


  • Word .doc or .docx


  • Font – Arial 10pt


  • Title page


  • A 1 line space between each of: heading, citation, summary paragraph, evaluation paragraph







  • Each source identified by a heading made up by the Title in italics and the source type.


Source 1: Imported and Domestic beef – substitutes or complements, peer-reviewed journal article.


Worked examples of an annotated bibliography will be provided in class and via Moodle. Students should carefully read and follow the guidelines given in the document BUS100 Annotated-Bibliography-Helpsheet to maximise their presentation marks for the assessment.


Marking Guide: The marking rubric following will be used to mark Assessment 2.  
        Distinction High  
CRITERIA Fail 0-49% Pass 50-59% Credit 60-69% Distinction  
Quantity and Document cites          
variety of fewer than the Document cites   Document cites    
sources number of   Document cites  
the number of Document cites the the number and  
  sources outlined the number and  
  sources outlined number and variety variety of  
  in the variety of sources  
  in the assignment of sources outlined sources outlined  
  assignment outlined in the  
/ 10 but misses 1 type in the assignment. in the  
and/or misses assignment.  
  of source.   assignment.  
  more than 1 type      
  of source.          
Summary of Most or all All summaries are 3 summaries are      
summaries are All summaries    
attempted but 3 done well but 2 are All summaries are  
  lacking in except 1 are  
  are lacking in lacking in thoughtful,  
  completeness, thoughtful,  
  completeness, completeness, complete, and  
  thought, and/or complete, and  
  thought, and/or thought, and /or well summarised.  
  quality of well summarised.  
/ 25 writing quality. quality of summary.    
Evaluation of The reliability of The reliability of 3        
Sources   The reliability of The reliability of  
3 or more or more sources is The reliability of all  
  all except 1 all sources is  
  sources is either either clearly or except 2 sources is  
  source is clearly clearly and  
  not clearly and/or correctly clearly and correctly  
  and correctly correctly  
  not correctly identified, but not identified.  
  identified. identified.  
/ 25 identified. both.    
Citation There are There are citation There are citation There are citation    
citation elements elements missing elements missing in All citations have  
elements missing  
  missing in 3 or in 2 document 2 of the document all necessary  
  in 1 of the  
  more sources, citations, or 2 citations, or 2 elements, and are  
  document citations  
  incorrect citation elements missing elements missing in presented  
  style used, or in 1 citation. 1 citation, but the but all others are consistently using  
/ 20 correct. Correct  
some or all Citation style is rest are correct. the nominated  
  citation style used  
  sources not consistent but not Correct citation style citation style.  
  cited. Harvard (Anglia used throughout.    
Presentation –     Language used is Language used    
language and     better than a Pass    
    is above the    
style   Language used is graded but still    
  average standard Language used is  
    acceptable but contains some  
  Language used – mostly very professional  
  contains errors grammatical errors  
  is not acceptable grammatically and the  
  and the and lacks  
  and/or the assessment is sophistication in correct and uses assessment is  
/ 20 assessment is some presented as  
mainly presented choice and use of  
not presented as sophistication in required with  
  as required but no words. The  
  required – many choice and use additional effort in  
  additional effort assessment is  
  errors. or words. The presentation  
  made – some presented as  
    assessment is obvious.  
    errors. required but  
    presented as    
      contains some minor    


The total marks will be scaled to a mark out of 30.






Things to think about when finding and evaluating your sources


Evaluating a source:


Good relevant supporting material will be:

  • Relevant – is the source on a similar topic e.g.


o    an article about accounting practices in Botswana, Russia or China are not likely to have much relevance to accounting practices in Australia,


  • an article about organisational structures in multinational Australian companies is unlikely to be relevant for an assignment about structuring a café business in Australia


  • an article about business management practices in the USA or UK is probably going to have relevance for an assignment about business management practices in Australia (provided the organisations are reasonably similar in size and industry)


  • Recent (unless considered a seminal or classic article/book) – usually the more recent the better for business management and accounting studies
    • If using older articles consider:


  • How has the world or the situation changed since the article was written e.g. if you are writing about the financial growth opportunities, anything pre 2007-2008 (the Global Financial Crisis) is less likely to be relevant


  • If discussing successful car brands, articles about the success of the Volkswagen brand written before 2015 (emissions scandal) are probably out


of date


  • The exception is original thinking which forms the basis of most current thinking e.g. Henry Fayol (1841 – 1925) developed 14 General Principles of Managerial Effectiveness, many of which are still considered the basis of good management, however given the changes in the business environment of today, may not be completely relevant to a given set of business circumstances. Using such a source to support your theories would need careful discussion of how it still applies.


  • Credible – very important if using websites, or really anything to support your point of view. To determine credibility you need to consider the accuracy, authority, coverage, currency and objectivity of the source.


  • A website created by Sarah Coates for a project for her LIS 5503: Information Literacy and Instruction class, offered by the University of Oklahoma’s School of


Library and Information Studies in the Spring of 2011 is an excellent resource to help students find and evaluate credible sources  https://sites.google.com/site/evaluatingsourcecredibility/home


  • For both sides of the credibility argument over a piece of published research used to support a current marketing campaign, try googling A2 milk research credibility – you will find many articles, websites and arguments for both sides of the argument – also an interesting exercise on possible bias in research outcomes.


Source Types


You have been asked to find and evaluate 5 sources.


The sources need to be about the topic chosen by those who voted:


  • you may choose to find sources about the topic generally,


  • or you may choose to focus on sources that might more directly relate to a particular point about the topic you wish to discuss.


You must include:


  • At least 1 peer reviewed article – use EBSCOHOST via the Moodle links to develop your research finding skills


  • At least 1 website – the website could be a government Website, a company or professional organisation website, or website created by a single person (blog type websites) – a google or other search using your preferred search words will reveal many possible websites

Hint: look through a few of the search results rather than just the first or second website


listed – makes your research a bit more interesting

o  Do not use a source with  [PDF] beside the website name for this section










  • At least 1 magazine or newspaper article – either print or electronic can be used – the article source could be an independent newspaper such as the Sydney Morning Herald or Telegraph, an industry or organisational magazine, any online ezine


  • At least 1 of the sources reviewed must fail to meet the some or all of the 3 criteria of good supporting material – relevant, recent and credible i.e. be a source you have viewed but decided it would not be appropriate to use – explain why it is not appropriate. This source can be any of the above types, but is less likely to be a peer-reviewed article.




Also refer to the Annotated Bibliography Help sheet for more assistance and information.



























































BUS100 A2 Detail – updated 28/07/2017                                                                           Page 4 of 4

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