Description/Focus: Individual Assessment Subject Managing Innovation
Length: 2500 words Task:
The key task is to identify the direction of a chosen company in the next ten years using a SWOT matrix. In the process answer the following three questions
Question 1) What are the key threats and opportunities in the current environment of the company? What do your findings indicate about future innovation trends?
Question 2) What are the perceived strengths and weaknesses of the company? Based on your findings, discuss the competitive analysis of the company with an innovation perspective.
Question 3) Look systematically at the four cells in the matrix formed by these two sets of information. Identify the direction of the company in the next 10 years. Presentation: Submit your assignment as a business report. You can attach unlimited appendices to the report to provide coverage of information. Use Harvard style referencing. Please see the rubrics below for further details
Analysis Identify the threats and opportunities in the environment; accordingly analyze and discuss the future innovation trends. (7.5 marks)
Must Demonstrates the capability to identify all threats & opportunities in the environment. Presents an analysis of the connection with discussion on the future trends in innovation.
Application Identify the strengths and weaknesses of selected company; apply them to discuss competitiveness of the company from an innovation perspective. (7.5 marks)
Must Demonstrates the capability to identify the strengths and weaknesses of the company. Applies it to show a connection with the competitiveness with respect to the innovation.
Evaluation Evaluate the SWOT of the company and discuss its direction in next 10 years. (15 marks)
Must Demonstrates the capability to evaluate the findings of SWOT connecting with the discussion of the future direction in 10 years.
Please note Weakness and Threats have no combination
Opportunity and threat are external parts
Strength and weakness are internal parts (keep these points in mind as well when compiling the assignment thanks)
The assignment must meet all the requirements mentioned in this paper