Services Marketing Assessment Title: Group Presentation

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Assessment Information
Subject Code: MKT203
Subject Name: Services Marketing
Assessment Title: Group Presentation
Weighting: 30%
Total Marks: 30
Length 15 minutes plus 5 minutes questions (10-12 slides)
Due Date: Week 8-9 (during tutorial depending on class size) (PPT to be uploaded on turnitin in PDF format in the same week of presentation)
Description:
.
You are a marketing consultant and are tasked with conducting a Services marketing strategic analysis of a service of your choice.
Your group can choose any possible service client of their choice. Some examples include retail services, professional services, financial services, Tourism and hospitality services, and health services (Maximum 4 members depending on class size).
• Select a service business and define the elements of the service using the service hierarchy (core, facilitating and supplementary)
• Describe your service business using intangibility, perishability, simultaneity and heterogeneity
• Conduct an in-depth investigation and analysis of the organisation’s current service marketing mix and the 7 Ps of services and provide analysis of existing strategies. Ensure you apply Services Marketing theory and concepts learnt in class.
Provide appropriate services marketing recommendations for improvement and propose new service marketing mix strategies
• You must ensure you offer coverage of every P of services and ensure you are conducting your analysis on a service client and NOT A PRODUCT.
Some important considerations
• No more than 20 minutes with a 10-15-minute presentation and 5-10 min Q & A.
• Visual content of slides & multimedia content is expected
• All group members must present and be involved
• Suggested number of slides max 10-12 to be handed in at time of presentation as well as uploaded on turnitin on the same week of presentation. • No shows will receive a zero mark.
• Presentations will only be re-scheduled under extreme circumstances and special consideration cases must be advised prior to the day of the presentation, otherwise a zero mark will be recorded.
• A minimum of 10 in-text references will be required.
• A reference list at the end of the report and PPT also required.
• Power point slides or wiki references are not considered credible references.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information

Tips for Working in groups:
Group assessments are a great tool for learning and are used in top universities around the world. Some of the major benefits of group assessments are as follows:
• Promotes communication skills.
• Promotes and rewards teamwork and collaboration.
• Promotes project management skills and interdependence.
• Emphasizes the need for accountability. • Becoming work ready.
• For a number of reasons group work may not work well. If this happen within your group, you should raise this issue with your Lecturer as early as possible so that steps may be taken to resolve the issue or issues. Please note students may not pass a group assessment if there is insufficient contribution.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information

Presentation Rubric
Criteria Fail Pass Credit Distinction High Dist’n
Understanding of the project Key points left out. No grasp of issues that faced the client. Over reliance on notes. Includes some issues but analysis glossed over. Team seemed uncomfortable to go beyond key facts. Includes all issues, analysis and recommendations but with little elaboration. Not integrated with theory or are not justified. Builds convincing argument showing how key issues, analysis and recommendations are integrated together. Builds convincing argument showing how all key points are integrated together. Uses examples to elaborate the key points and theory.
Introduction
/ Conclusion Introduction missing or underdeveloped. Audience has no idea what the presentation will be or was about. No conclusion. Presentation just finishes. Limited clarity of purpose / overview. Highlights key issues but interpretation of these. Conclusion weak. Doesn’t tie in with what was introduced. Provides purpose for presentation, highlights and interprets key issues to be addressed but recommendation but not integrated. As for level below plus shows consistency between marketing problem identification and final
recommendations well established. Engaging conclusion clearly sums up presentation and relates back to the introduction.
Evidence of analysis No references to any sources. Suggestions/recommendations just seem appear. Steps used in analysis shown but little justification why or how these are used to develop recommendations. Background research and analysis of this is clearly identifiable. Steps used are shown and some rationale for the development of recommendations provided. Evidence of extensive research and analysis: journals, prescribed text, other books, verified websites, primary research. Used references to justify analysis
As for level below plus able to use references to back up claims and recommendations made. Recommendations clear come from the analysis of the project.
Recommendations Recommendations missing Recommendations very general in nature – client would not be able to implement them without doing further analysis. Recommendations given in a way that they could be implemented but no justification given or benefits explained to the client Recommendations are logical and feasible. Timelines and justifications for these provided.
Ties in with the clients brief. Recommendations can easily be implemented. Timelines, responsibilities and costs provided.
Organisation No structure to the presentation. Audience cannot follow sequence. No introduction or conclusion. Apparent that group is not working well together. Group members missing (without valid reason) or not contributing. Ideas not focused. Audience may have difficulty following argument. Main points difficult to identify. No transition between key points. Awkward transition between speakers. Presentation appears to be done by individuals rather than group. Main ideas presented in logical manner. Flow of presentation may be awkward. Group members demonstrate that they have worked on presentation as a whole. All group members take equal share in presentation. Main ideas presented in logical manner. Flow of presentation smooth between speakers. Shows that the group has worked collaboratively Ideas clearly organised so audience can follow easily. The purpose of the presentation is clear in all stages. Seamless transition between speakers.
Question and Answers No questions to audience. No attempt to involve the client. Cannot answer questions about the project or recommendations from the client. Attempts to involve client but only with standard or set questions. Avoids giving clear answers to questions or is uncomfortable about answering questions related to the project. Involves client in question and answer session but fails to generate discussion on the issues. Able to answer questions about the project but is unable to elaborate on answers. Encourages and involves client in discussion. Gets client thinking about the issues and generates feedback from the client. Actively involves client in presentation. Able to answer questions with full explanations and elaboration. Shows full knowledge of issues facing the client.
Use of visual aids Presents content with no PowerPoint or overhead slides. Group uses graphics but are not supported by text or presentation. Text is too dense – too much info on slide. Differing styles with differing speakers. Group uses graphics but often differs from verbal presentation. Not summarised so presenters end up reading off board. Differing styles with differing speakers. Text clearly summarises the key points. Graphics and text do not distract attention from the speaker or content. Use of visual aids consistent across entire presentation. Graphics and text well integrated into presentation. Text is appropriate for the content and room size. Visual presentation complements rather than dominates presentation
Non-verbal & Verbal delivery
Does not attempt to look at audience at all, reads notes the entire time. Distracting gestures (fidgeting) while presenting or waiting to present Excessive use of filler words (e.g. um, er, ah, like). Use of offensive language.
Use of slang. Only focuses attention to one particular part of the audience does not scan audience. Voice is low. Constantly talks to the board not the audience. Some use of filler words. Audience members have difficulty hearing presentation. Occasionally looks at audience during presentation Voice is generally clear. Generally speaks directly to audience. Some reading off the board. Some group members difficult to understand because of rushed speech. Generally presenter looks at audience during presentation. Shows expression consistent with presentation. Uses gestures to point out or highlight presentation materials All voices are clear. Little use of filler words. Acts in a professional manner Constantly looks at audience. Shows enthusiasm for their own work and how this will help the client. All group members use a clear voice and correct, precise pronunciation of terms so that all audience members can hear presentation. Acts in a very professional manner.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Feedback will be released via Turnitin
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

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