Obtain a small plastic or paper cup. Fill it three-quarters full with a dry sand. Place several coins upright in the sediment so they resemble vertical walls of buildings constructed on a substrate of uncompacted sediment

Obtain a small plastic or paper cup. Fill it three-quarters full with a dry sand. Place several coins upright in the sediment so they resemble vertical walls of buildings constructed on a substrate of uncompacted sediment. This is Model 1. Observe what happens to Model 1 when you simulate an earthquake by tapping the cup on a table top while you also rotate it counterclockwise.

  1. 1. What happened to the vertically positioned coins in the uncompacted sediment of Model 1 when you simulated an earthquake?
  2. 2. Now make Model 2. Remove the coins from Model 1, and add a small bit of water to the sediment in the cup so that it is moist (but not soupy). Press down on the sediment in the cup so that it is well compacted, and then place the coins into this compacted sediment just as you placed them in Model 1 earlier. Simulate an earthquake as you did for Model 1. What happened to the vertically positioned coins in the compacted sediment of Model 2 when you simulated an earthquake?
  3. 3. Based on your experimental Models 1 and 2 above, which kind of Earth material is more hazardous to build on in earthquake-prone regions: compacted sediment or uncompacted sediment? (Justify your answer by citing evidence from your experimental models.)
  4. 4. Consider the moist, compacted sediment in Model 2. Do you think this material would become more hazardous to build on, or less hazardous to build on, if it became totally saturated with water during a rainy season? To find out, design and conduct another experimental model of your own. Call it Model 3, describe what you did, and tell what you learned.

Write a statement that summarizes how water in a sandy substrate beneath a home can be beneficial or hazardous. Justify your reasoning with reference to your experimental models.













San Francisco, California is located in a tectonically active region, so it occasionally experiences strong earthquakes. Figure  16.2 is a map showing the kinds of Earth materials upon which buildings have been constructed in a portion of San Francisco. These materials include hard compact Franciscan Sandstone, uncompacted beach and dune sands, river gravel, and artificial fill. The artificial fill is mostly debris from buildings destroyed in the great 1906 earthquake that reduced large portions of the city to blocks of rubble. Imagine that you have been hired by an insurance company to assess what risk there may be in buying newly constructed apartment buildings located at X, Y, and Z on Figure 16.2. Your job is to infer whether the risk of property damage during strong earthquakes is low (little or no damage expected) or high (damage can be expected). All that you have as a basis for reasoning is Figure 16.2 and knowledge of your experiments with models in Part A of this activity.

  1. Is the risk at location X low or high? Why?
  2. Is the risk at location Y low or high? Why?
  3. Is the risk at location Z low or high? Why?



Figure 16.2







On October 17, 1989, just as Game 3 of the World Series was about to start in San Francisco, a strong earthquake occurred at Loma Prieta, California, and shook the entire San Francisco Bay area. Seismographs at locations X, Y, and Z (see Figure 16.2) recorded the shaking, and the resulting seismograms are shown in Figure 16.3. Earthquakes are recorded on the seismograms as deviations (vertical zigzags) from a flat, horizontal line. Thus, notice that much more shaking occurred at locations Y and Z than at location X.

  1. The Loma Prieta earthquake caused no significant damage at location X, but there was moderate damage to buildings at location Y and severe damage at location Z. Explain how this damage report compares to your above predictions of risk (Part B).
  2. The Loma Prieta earthquake shook all of the San Francisco Bay region. Yet Figure 16.3 is evidence that the earthquake had very different effects on properties located only 600 m apart. Explain how the kind of substrate (uncompacted vs. firm and compacted) on which buildings are constructed influences how much the buildings are shaken and damaged in an earthquake.



Figure 16.3

Tasty Snack Foods: Analysis of a Market Opportunity

Tasty Snack Foods, a small, start-up gourmet food business, has a new line of gourmet potato chips. The company has been testing the chips in California, and they are selling well. They are now planning to expand the market to another state or region and have hired XYZ Corporation to do some up-front research resulting in a presentation that outlines some options for the company’s involvement in this new market. You have been given this assignment by Michael Johnson, Director of Marketing for XYZ Corporation. He has asked you to put together a report that focuses on a specific state or region and explores the viability of a market opportunity for Tasty Snack Foods to sell its gourmet potato chips.

To prepare for this Assignment:

  • Review this week’s Learning Resources.
  • Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.


Submit your report. Use the template provided to create your report, making sure to incorporate a minimum of four scholarly sources, properly formatted, as references.

Part 1: Situational Analysis

In this part of the report, you will perform a situational analysis relevant to the particular state or region you selected. Be sure to include the following:

  • A brief introduction in which you identify the components of a situational analysis (75–150 words, or 1–2 paragraphs)
  • An appraisal of the organization’s environment, including a description of how each of the five Cs pertain to the selected region or state (150–300 words, or 2–4 paragraphs)
    • Specifically, provide a detailed description for each C regarding the challenges that Tasty Snack Foods is facing for that component.
  • An analysis of how each of the Cs affects decision making for the company (150–225 words, or 2–3 paragraphs)
Part 2: SWOT Analysis

For the second part of the report, you will perform a SWOT analysis on the Tasty Snack Foods gourmet potato chips expansion project. This should include the following:

  • An analysis of the organization’s internal and external environmental factors (150–300 words, or 2–4 paragraphs)
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • A breakdown of the potential traditional and digital marketing strategies based on the SWOT findings (75–150 words, or 1–2 paragraphs)
    • What suggestions related to the expansion do you have for Tasty Snack Foods based on this analysis?

Organizational Change and the Marketing Five Cs

If everyone at a company, from its leaders to its employees, lacked the skill sets and knowledge necessary to work with modern technology, you would not expect that company to become the next disrupter of the technological world. If suppliers could only deliver raw materials for a product at $10, you would not expect a company to offer the final product to customers at $5 each, unless the goal of that company is to go out of business. Companies do not want to enter a market for something that is in the last stages of being a fad, nor would they want to expand their offerings into an area that will soon be heavily regulated or where superior products or services already exist, which would make it difficult to turn a profit. By having an understanding of the marketing five Cs and using its principles to make strategic decisions, managers can have a better understanding of what their capabilities are (company), who they need to work with (collaborators), whom they are trying to sell to (customers), which existing products or services they need to outperform (competitors), and how larger aspects of the global economy can impact their businesses (climate).

In this Discussion, you will locate an example of a real company that has gone through a change and apply your understanding of the five Cs to determine their effect on the decisions that were made.

To prepare for this Discussion:

  • Locate a recent news article on an organization that has undergone a significant change, such as entering a new international location, scaling back from a particular market, downsizing, cutting back on product or service offerings, or moving manufacturing offshore.
  • Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.

By Day 3

Post a 150- to 225-word (2- to 3-paragraph) analysis of the environment for the organization featured in the news article using the five Cs of situational analysis. In your analysis, address the following:

  • How do you think each of the five Cs had an effect on the company’s change? (Be sure to mention each C and provide your hypothesis for how that factor impacted decision making.)
  • Which one of the five Cs was the most significant factor in this decision? Provide a rationale for your answer using specific examples.
  • Based on the information you have available, did this company make the right decision? Why or why not?
  • To support your response, be sure to reference at least one properly cited scholarly source.

3.2 Discussion: Types of Attention

3.2 Discussion: Types of Attention

Acknowledging four types of attention – sustained, selective, alternating, and divided – choose the one you believe presents the greatest challenge to alertness. Explain your rationale and provide evidence to support your position. Indicate briefly why the other three types are not as susceptible to alertness issues. Provide at least one scholarly source to support your position. APA format at least 500 words. Thanks for your help.

Data Classification Assignment

An organization just completed its BIA (business impact analysis) and was able to use the information from the BIA to assign metrics to it mission critical operations. However, what is missing is data classification. Explain how to go about classifying data and ensuring your classification categories align with establish policy. Moreover, establish a data classification policy for this organization.

Planning Service & Manufacturing

1000-1500 Words

APA Format – At least 3 References with in text citations

Scenario: Smitheford Pharmaceuticals is facing other issues. The company had not kept up with modern manufacturing technology and was in the process of modernizing the injectable manufacturing facilities in Pueblo and Colorado Springs. There were several modernizing scenarios under analysis. Perform cost-benefit analysis calculations for 2 equipment scenarios. The data are provided below.

Scheduling the various manufacturing operations has become more complicated. In the 1990s, the Pueblo plant expanded tremendously, based on forecasts for the growth of a promising osteoporosis medication, Osto54. The facility doubled in size, mostly with tanks and processing equipment. Osto54, however, caused heightened enzyme levels in the liver and led to seven deaths in the elderly because of drug interactions. Smitheford faced the loss of millions of dollars in liability suits and had excess intermediate manufacturing capacity in Pueblo.

Two years ago, a new immune system treatment, Ultamyacin, was discovered by a Smitheford researcher. The drug could be manufactured at the Pueblo facility for the bulk manufacturing, but the final manufacturing steps could be made in Puerto Rico for final purification and then sent to Fort Collins for final manufacturing into sterile bottles for injection.

Smitheford leadership has narrowed the decision making down to 2 options. The first is a higher technology option in one location, and the other is a lower technology option in several locations.

High Technology
Centralized Location
Low Technology
Annual Fixed Cost $620,000 $110,000
Variable Cost/Product 16.31 18.89
Estimated Annual Production
(in number of products) Year 1 100,000 100,000
Year 5 170,000 170,000
Year 10 225,000 225,000

Use applicable business formulas to determine costs for both options.

Consider the following questions:

  • Which is the lead cost alternative in Years 1, 5, and 10?
  • How much would the variable cost per unit have to be in Year 5 for the automated alternative to justify the additional annual fixed cost of the automated alternative over the manual alternative?
  • Determine what other factors should be considered when deciding the following:
    • When to centralize manufacturing
    • When to opt for higher technology options

Refer to a globe or a world map in your textbook, select and name one event from each continent that is related to the plate tectonics theory

  1. Refer to a globe or a world map in your textbook, select and name one event from each continent that is related to the plate tectonics theory. One of your selection must related to continental rifting and the other related to sea floor spreading.
  2. How is continental rifting similar to seafloor spreading and how is it different?
  3. Finally, What will happen to your selected area as rifting continues?

Team Management OOP Style

Your program for keeping track of team members is coming along, but now you want to be able to include phone numbers and jersey numbers along with your team member’s name. Modify your program from week 4 so that the program utilizes object-oriented programming to create a member object which can accept the player’s name, phone number, and jersey number. You will need to replace the list with a dictionary to help in locating objects for removal and editing. Again, File Access for long-term storage is not required for this assignment.

For this project:

  • You will submit your python code in either the original .py file, or copied into a .txt file.
  • A screenshot of your code having been executed (run). How to Take a Screenshot

Tips: While dictionaries resemble lists, remember that they are not the same! It is better to use FOR loops, not WHILE loops with index values.

Your class structure does not need a full set of accessor and mutator methods getName(), setName(newName), however it they will be helpful in the next week.