Discussion with replies to two peers. Once you give me the initial post, I can get the replies for you to respond to.

Please complete separately part one and two
Discussion with replies to two peers. Once you give me the initial post, I can get the replies for you to respond to.
Part one discussion and two replies
Title: Positioning: Assessment Through The Customer Lens
Are you especially loyal to any one brand? If so, what is it and why are you so loyal?
When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not? Discuss the meaning of perceptions of quality, customer satisfaction and loyalty.
Part 2, essay format apa,
Positioning: Assessment Through the Customer Lens Internet Exercise
SOMAR, The European Society for Opinion and Marketing Research, was founded in 1947. It is a nonprofit association for marketing research professional. ESOMAR promotes the use of opinion and marketing research to improve marketing decisions in companies worldwide and works to protect personal privacy in the research process. Visit The association’s website at www.esomar.org
1. How can ESOMAR help marketing professionals conduct research to guide marketing strategy?
2. How can ESOMAR help marketers to protect the privacy of research subjects when conducting marketing research in other countries?
3. ESOMAR introduced the first professional code of conduct for marketing research professionals in 1947. The association continues to update the document to address new technology and other changes in the marketing environment. According to ESOMAR’s code, what are the specific professional responsibilities of marketing researchers?

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