Subject Code and Title BIZ202 The Business Environment
Assessment Environmental Scan Report – Part B
Length 1500 words ± 10%
Learning Outcomes a) Examine the influence of the external environment on the organisation
b) Identify and apply appropriate frameworks and tools to the problems and challenges faced by
c) Research and relate industry specific factors to the organisation decision-making process
d) Apply a relevant framework(s) to evaluate the macro and micro environmental influences on an
Submission By 11:55 pm AEST/AEDT Sunday of Module 4 (Week 8)
Total Marks 100 marks
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To
navigate this vast and ever changing landscape, businesses must keep a keen eye on macro environmental
factors that influence them. The environmental scan report is an effort to identify these factors and
propose solutions to the risks they pose.
11/9/2019 [In Process] 52068 – ASSESSMENT BRIEFSubject Code and Title BIZ202
Linkages between Part A and Part B:
Part A focused on the micro environmental factors that affect your chosen business.
Part B serves to expand on Part A by reporting on the macro environmental factors that affect your chosen
business. It provides a comprehensive assessment of the challenges and risks posed to the business by its
macro environment and proposes strategies to counter them.
Further investigate the organisation you reported on in Part A, or you may choose another Australian or
international well-known business still in operation in consultation with your facilitator. The macro
environmental scan must incorporate the following:
• Identify macro environmental factors that influence the chosen business specifically. These factors may
include but are not limited to changes in socio-cultural, technological, ethical, government regulation both
in domestic and foreign, political, economic factors such as inflation, unemployment, income levels,
economic growth, foreign exchange rates, international trade policies, foreign investment restrictions,
• Analyse their impact on business that may be in terms of but not limited to changes in business
performance, structure, policies, profitability, growth and market share.
• Propose solutions to challenges to counter prevailing/potential risks.
Submit copy of Environmental Scan Report in only word document format (no pdf) via the Assessment
link in the main navigation menu in BIZ202 and also via TurnItIn link. 10% penalty will apply for failing
to submit via TurnItIn. The Learning Facilitator will provide feedback with reference to the criteria below
via the Grade Centre in the Blackboard portal. Feedback can be viewed in My Grades.
Structure of the report
Cover Page – Includes assessment title, student name and ID, subject name and code, lecturer’s name,
submission date, word count. Be creative while making your cover page.
Executive Summary – An executive summary provides a succinct summary of the content within the
report. It presents information in such a way that readers are able to understand the intention and key
elements of the report without having to read the entire document. This section is not included in the word
count. However, it is recommended to write 10-20% of your total word of the report.
Table of Contents – Headings/sub-headings of the sections and pages numbers.
Introduction – The introduction sets the scene and provides context for the aim. It provides background to
the issues being addressed only.
Main Discussion – In the main discussion part you should rename the headings/sub-headings to reflect
your report. Two main parts need to discuss in your report.
1. Identification and analysis of macro environmental factors- under this section, the report is expected to
identify all macro environmental factors, provide insight and analysis thoroughly the wider macro
environment of the chosen business.
2. Challenges and solutions: the report expected to identify the key challenges and risks present in the
macro environment of the chosen business and provides a correct strategy/solution to deal with each, as
well as a thorough explanation and justification of each strategy.
Conclusion – The conclusion restates the aim then provides a brief and concise summary of the discussion
to demonstrate that the aim of the report has been achieved. No new information is to be included in the
References – Your references must be from credible sources such as textbook, academic journals,
company annual reports, etc. Please use the correct APA referencing style and list in alphabetical order. It
is recommended that you use reference management software such as EndNote or Mendeley to make the
job of referencing simple and straightforward. Remember, every factual statement in your report will
require a reference. Click here https://library.torrens.edu.au/learnmore/referencing – for the TUA
referencing guide. References are not included in the word count.
Appendices – This is where you provide supporting material which is unsuitable for inclusion in the body
of the report, but still has some value to contribute to the report. Appendices are not included in the word