Assignment 1: Part A: Your Marketing Plan

Assignment 1: Part A: Your Marketing Plan

Due Week 3 and worth 200 points

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

Instructions

Create the first part of your marketing plan:UNIQUEJADEMAKEUP COMPANY

  1. Write an introduction to your company. Describe your hypotheticalcompany, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
  2. Develop your company’s mission statement.
  3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

 

  1. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  2. Develop both a SWOT analysis and needs analysis for your product / service.Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
  3. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 PAGES

“Employee Motivation and Team Dynamics”

“Employee Motivation and Team Dynamics”  Please respond to the following:

  • Analyze the role of sustained employee motivation, and distinguish it from other significant factors that affect organizational performance. Recommend the most effective process for determining the right rewards for employees in support of better performance. Support your response with at least one (1) example of the benefits of the recommended process.

 

  • Compare the dynamics of various types of teams within a health care organization. Analyze the major reasons why the leadership team within a health care organization should pay close attention to team dynamics. Support your response with at least two (2) examples of the potential consequences should the leadership team not take notice.

 How does Kant define a “good will,” and why is it so important to his moral philosophy? (200 words)

How does Kant define a “good will,” and why is it so important to his moral philosophy? (200 words)

2. Give an example from your own life, the news, movies/t.v. or simply create a fictional example, which illustrates a person acting “in conformity with duty but not [acting] from duty.” Hint: First you will need to give an example of a duty, then explain how the subject is acting in conformity with that duty but not from that duty.

 

Example: {Duty} Killing is wrong. {Example} I didn’t kill that guy who cut me off on the freeway because I would go to jail, not because killing is wrong. (200 words)

select one artle snd odentify what that artile considers a short coming in citibank s planning.

using a web browser aad a search ingine , search the terms citibank backup tapes lost you will find many results.

 

select one artle snd odentify what that artile considers a short coming in citibank s planning. what part of the contingency planning process came up short (IR, BP,CP)? HOW COULD THE SHORTCOMING HAVE BEEN PREVENTED?

Create a 350- to 700-word handout, such as a chart or a fact sheet, you can hand out to students during your presentation. Ensure your presentation does the following:

Imagine you work for a successful company and have been asked to be a guest speaker for an entry-level organizational behavior course at a local college. The goal of this presentation is to help the college students gain a basic understanding of organizational behavior and be able to speak to its importance in an organization.

Create a 350- to 700-word handout, such as a chart or a fact sheet, you can hand out to students during your presentation. Ensure your presentation does the following:

  • Defines organizational behavior.
  • Describes how different components of organizational behavior are used within an organization.
  • Identifies how the use of organizational behavior can lead to the success and failure of an organization.

 

Cite any reputable references. Reputable references include trade or industry publications; government or agency websites; scholarly works; your textbook, Organizational Behavior, Theory, and Design in Health Care (2nd ed.); or other sources of similar quality.

. RAs are completed by all students across all University campuses and delivery formats without exception.

Tasks

A Required Assignment (RA) is a substantive assessment intended to measure student performance against selected course objectives and/or program outcomes within a course. RAs are completed by all students across all University campuses and delivery formats without exception.

In this course, you have two major assignments or RAs that make up 50% of your total class grade.

To insure that you have carefully reviewed and planned how you will approach these major requirements, review their descriptions and create a timeline for accomplishing each of them during this course.

 

INSTRUCTIONS

  • Carefully review the description of each of these critical projects, prepare a timeline for completing all parts of them, and submit that timeline to your instructor as described below.
  • Describe exactly what you will do to complete these tasks and when you will do each of these things.
  • List the resources and information you will need to obtain to complete the tasks.

LOCATED BELOW:

 

RA’s TASK

A description of RA 1 is given in M4 Asignment 2 RA 1.

 

Tasks: RA-1

  • Choose at least seven articles that discuss some aspects of professional leadership development (i.e., vision, ethics, modeling, coaching/mentoring, and shared values), as well as leading and developing subordinates (followers, employees, team members, etc.). The selected articles should reflect a blend of research that has contributed to the generation of applicable theories, as well as a critique and affirmation of the specific theories.
  • Develop an introduction on the background of three leadership approaches and/or models. The introduction should offer a strong foundation for the rest of the assignment as well as differentiate between approaches and models.
  • Analyze all articles and describe the key themes that emerge across the selected articles.
  • Synthesize the material and summarize the patterns of similarities and differences regarding how each of the authors has presented each theme.
  • Analyze the impact and evaluate the effectiveness of these approaches/models and synthesize the information by discussing their relevance in enhancing professional development and growth of both leaders and subordinates and how this might lead to maximized productivity and effectiveness for organizations.

 

The purpose of this literature review is for you to practice:

  • Critically reading and understanding the articles and how to tie the concepts together.
  • Synthesizing the various concepts and results of the review.
  • Writing a collective analysis of the articles that will help you address the topic of the final assignment.

Remember, a literature review is not simply a summary of the articles but is a synthesis of the many ideas and concepts presented in the various articles.

  • In RA 2, based on your research, readings, and understanding of leadership and coaching/mentoring theories, approaches, and models encountered thus far in the program, you will create a professional development plan for yourself as a leader and a coaching/mentoring plan for your employees/followers. Your final product will be a Microsoft Word document and be 10–12 pages in length (not including the title and reference pages). Utilize at least ten scholarly sources from scholarly and professional research journals (in addition to using your textbook).
  • TASK RA 2

Include the following in your plan and support/justify your responses with appropriate citations, references, examples, and experiences:

  • Introduction and background: Identify your current position in a work unit and your team (or a previous position or team). Assess your preferred leadership orientation/style, your strengths and weaknesses, and your team’s strengths and weaknesses. Evaluate how your and your team’s personality characteristics, attitudes, and values might influence your and your team’s professional development and growth.
  • Theories and concepts: Consider the various leadership theories, concepts, and approaches and the coaching/mentoring theories and models:
    • Identify what you consider to be the core principles and characteristics of effective leadership. Discuss how you might enhance your professional leadership skills.
    • Assess your own stage of moral/professional development and discuss which of these theories, concepts, and/or approaches would be most relevant and effective to adopt in your own development strategy.
    • Identify what you consider to be effective key concepts to coach/mentor and develop others.
    • Assess your subordinates’ readiness or need for growth and development. Then, discuss which of the theories, concepts, and/or approaches would be most relevant and effective to adopt in your strategy to coach/mentor their development.
  • Opportunities and networking: Leaders are often pioneers and creators. Identify opportunities, within and outside of your organization, that you can seize to professionally grow yourself and your team (employees, followers, etc.). How might you “model the way”? How might you inspire a shared vision and build a learning community or organization? How might you seek and utilize innovative ideas, technology, and social networking in your and your team’s professional growth?
  • Empowerment and recognition: Analyze the long-term value of providing recognition to motivate and enhance employee skills and analyze how to develop and empower others and foster trust and collaboration.
  • Development and mentoring: On the basis of your analysis and discussion of the above four areas, create a development plan for yourself and your followers. Conclude this paper with an outlined development and mentoring planin the form of a bulleted list, including brief step-by-step activities and explanations.

Reflection Paper – Choosing a Supervisory Behavior

Reflection Paper – Choosing a Supervisory Behavior

As indicated in Week 4, your Reflection Paper – Choosing a Supervisory Behavior is due this week.

Consider the following scenario, and submit a  two-page reflective paper.

A mother comes angrily into your office one morning very early before any of the busses arrive, dragging her fourth-grade son with her. She shows you the palm of her son’s hands and is furious because the scrapes that appear there are, according to her, from “crab walks” her son had to do in yesterday’s gym class.

 

When she finally becomes calm enough to tell you the story, you discover that your physical education teacher had this young man going around the gym on his bottom, using his hands to push himself off as punishment for talking when he was supposed to be listening to instructions. Those “crab walks” had caused the abrasions on his hands. You ask her if she has spoken with the physical education teacher about this, to which she responds “No.” You know that this teacher is one of the best in the county, and you are surprised that this has happened.

At that point, you send for the teacher to come to the office. When she sees the boy’s palms, she admits that she had assigned this physical activity for his refusal to follow directions. You then ask her how many times he went around the gym in this position, and she cannot tell you. She apologizes to the mother and she and the boy leave your office.

As you talk with the teacher about this incident, which supervisory behavior will you use: directive control or directive informational? Think about why you made the choice you made and explain your decision.

(Use the links below as resources.)

 

Link: https://www.youtube.com/watch?v=4QsxoPR2Ltw

Link:https://www.youtube.com/watch?v=CsQBZAbmMu0

STRIDE is a popular threat modeling technique commonly used to discover the security weaknesses of a software system.

STRIDE is a popular threat modeling technique commonly used to discover the security weaknesses of a software system.

For this assignment (a) research and discuss the limitations associated with STRIDE, (b) Create your own attack tree using the example in Chapter 4 “Example Attack Tree” p95 as a reference point, (c) research and discuss the limitations associated with attack trees and attack libraries. Please state your answer in a 1- 4 page paper in APA format.  Include citations and sources in APA style.

 

STRIDE is a popular threat modeling technique commonly used to discover the security weaknesses of a software system.

 

For this assignment (a) research and discuss the limitations associated with STRIDE, (b) Create your own attack tree using the example in Chapter 4 “Example Attack Tree” p95 as a reference point, (c) research and discuss the limitations associated with attack trees and attack libraries. Please state your answer in a 1- 4 page paper in APA format.  Include citations and sources in APA style.

 

Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Uses proper mechanics, punctuation, sentence structure, spelling and APA structure. 10
Total 100

 

Your critique must be typed in Word, 12-point font, 1” margins on all sides, double spaced, and at least one page in length. I would suggest you plan to write 3 or 4 paragraphs.

Criteria for Article Summary Assignments

 

  1. Read the assigned article carefully.

 

  1. Your critique must be typed in Word, 12-point font, 1” margins on all sides, double spaced, and at least one page in length. I would suggest you plan to write 3 or 4 paragraphs.

 

  1. No abstract is required; do not include a title page. Do not include a header or any other information on the summary page.

 

  1. In the first paragraph, state the purpose of the article (who is the targeted audience, why does this article need to be written, etc).

 

  1. In the second paragraph, explain one key point.  You can either add a second key point to this paragraph or make it a third paragraph.  Provide examples from the article and cite them following APA citation models. (see examples given below)

 

  1. In the last paragraph, describe what this article means to you.  What experiences have you had with the topic? What do you take away from it?

 

  1. Finally, add References at the end and include the APA citation for the article.  There will only be one reference with the critique and summary.