· Review the Learning Resources I Attached as files before answering the week

  · Review the Learning Resources I Attached as files before answering the week 5 discussion. 

Due on February 14, 2019 at 6:00pm eastern time.

· This week’s readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations: 

A) Post a link to one of your favorite ads and in short essay format, answer the following questions:  
B) Does it persuade you? 
C) How?
D)  Why do you like it?
E)  Is there anything problematic about the ad?
F)  Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA or MLA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.

· After reading this week’s Learning Resources, provide an example, (other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example. 
A. Answer, in short answer format, why was the campaign successful or unsuccessful? 
B. Provide a link to the example.  

*please provide all examples with links*

   · After studying the assigned readings attached as files, synthesize what you

  · After studying the assigned readings attached as files, synthesize what you have learned by completing the following in essay format. Search online and find a website for an organization which has a campaign promoting a core issue that interests you (For example: The Red Cross and need for blood donations–You may not use this example).

Start your essay with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered in this week’s readings and discuss how they are reflected in what you see on this website. 

What clear messages do you see? 

What audiences is the institution trying to reach?

How has technology affected the way this organization presents itself?
 
Consider issues of Media Ethics and how they are represented or manifested in the website. Draw on examples offered on that website to support your observations. Specifically consider the content of 21st Century Communication: A Reference Handbook: Chapter 77: Theories and Effects of Public Relations, under the section “Assumptions and Lay Theories.” 

Which of these theories does the content of your chosen site most closely align with? 

Why? Explain your answer.

The essay should be in 12pt type, no more than 2 pages in length, double spaced. Approximately 500-600 words, and must be properly cited throughout the paper in APA format and must contain a Reference sheet or Bibliography. Support your responses with research from the Learning Resources. 

*due on February 17, 2019 at 12:00pm eastern time*

  Research about  “Animated GIFs? When did these come in to play and how did the

 Research about  “Animated GIFs? When did these come in to play and how did they affect web design?” write a 1000 words essay about it. Make sure cite all sources.  

A good approach is to open with a statement regarding the topic and your opinion/exposure of the topic from before you did any research. Then identify the reasons this topic is important to this week’s discussion, and if there are any opposing viewpoints. Then conclude with whether your opinion remains the same or has changed and why. 

 Watch the video and answer the following questions. https://www.dailymotion.com

 Watch the video and answer the following questions.https://www.dailymotion.com/video/x4kpni4

The 13th Amendment to the United States Constitution, which is read aloud early on in the film, abolished slavery and involuntary servitude. However, as highlighted in the film, what is the exception that is written into the Amendment?
At around 10 minutes into the film, Ruth Wilson Gilmore references California’s massive project of prison expansion, which as she notes, a state analyst called the largest prison-building initiative “in the history of the world.” Gilmore goes on to explain why she called a book she wrote about that prison boom, “Golden Gulag”. What explanation does she give regarding the title of her book? 
What organization did Susan Burton found, and what specifically stood out to you the most about the way Burton is portrayed and the way her story is shared in the film? 
What does Ruth Wilson Gilmore claim (around 27:10), based on what research seems to suggest, about communities that have had more people sent off to prison as contrasted with communities that have had fewer members incarcerated? 
At the beginning of Part II of the documentary, what does Angela Davis claim about prison reform – that is, why does she consider it problematic? What does she offer as an alternative to reform?  
A little less than an hour into the film, Angela Davis says that in this country “we’ve come to think about ____________________ as the only possible response when one is the target of wrongdoing,” and she adds that “when something bad is done to us, our first response is _______________________________________________.” For this item, you need to listen to what Davis said and fill in the blanks above using the words she used. 
At around 1:15:20 into the film, Davis suggests that doing work focused on prison issues compels us to seriously grapple with issues regarding intimate violence and violence against children. What does Davis say in that part of the interview about incarceration and abdicating our responsibility?  
At some point in the film, Davis says the following: “I always consider education as the first alternative to imprisonment. If we had a better educational system — and I’m not just talking about access to education; I’m talking about an educational system that teaches young people how to value knowledge, and how to live in that sphere where they cultivate the mind and how to take pleasure in that — then most of the people who are in prison would not be there today.” As a university student, what role do you think education plays – and what role could it play – in relation to incarceration and abolition?
What techniques and strategies did the director and other contributors to this documentary use, and what filmmaking choices did they make, in their attempt to provide viewers a vision (or visions) of abolition?
What could the director and other contributors to the film have done differently if they were trying to offer a different vision (or different visions) of incarceration?

   · Review the Learning Resources I Attached as files before answering the week

  · Review the Learning Resources I Attached as files before answering the week 5 discussion. 

Due on February 14, 2019 at 6:00pm eastern time.

· This week’s readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations: 

A) Post a link to one of your favorite ads and in short essay format, answer the following questions:  
B) Does it persuade you? 
C) How?
D)  Why do you like it?
E)  Is there anything problematic about the ad?
F)  Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA or MLA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.

· After reading this week’s Learning Resources, provide an example, (other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example. 
A. Answer, in short answer format, why was the campaign successful or unsuccessful? 
B. Provide a link to the example.  

*please provide all examples with links*

   · After studying the assigned readings attached as files, synthesize what you

  · After studying the assigned readings attached as files, synthesize what you have learned by completing the following in essay format. Search online and find a website for an organization which has a campaign promoting a core issue that interests you (For example: The Red Cross and need for blood donations–You may not use this example).

Start your essay with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered in this week’s readings and discuss how they are reflected in what you see on this website. 

What clear messages do you see? 

What audiences is the institution trying to reach?

How has technology affected the way this organization presents itself?
 
Consider issues of Media Ethics and how they are represented or manifested in the website. Draw on examples offered on that website to support your observations. Specifically consider the content of 21st Century Communication: A Reference Handbook: Chapter 77: Theories and Effects of Public Relations, under the section “Assumptions and Lay Theories.” 

Which of these theories does the content of your chosen site most closely align with? 

Why? Explain your answer.

The essay should be in 12pt type, no more than 2 pages in length, double spaced. Approximately 500-600 words, and must be properly cited throughout the paper in APA format and must contain a Reference sheet or Bibliography. Support your responses with research from the Learning Resources. 

*due on February 17, 2019 at 12:00pm eastern time*

  Research about  “Animated GIFs? When did these come in to play and how did the

 Research about  “Animated GIFs? When did these come in to play and how did they affect web design?” write a 1000 words essay about it. Make sure cite all sources.  

A good approach is to open with a statement regarding the topic and your opinion/exposure of the topic from before you did any research. Then identify the reasons this topic is important to this week’s discussion, and if there are any opposing viewpoints. Then conclude with whether your opinion remains the same or has changed and why. 

 Watch the video and answer the following questions. https://www.dailymotion.com

 Watch the video and answer the following questions.https://www.dailymotion.com/video/x4kpni4

The 13th Amendment to the United States Constitution, which is read aloud early on in the film, abolished slavery and involuntary servitude. However, as highlighted in the film, what is the exception that is written into the Amendment?
At around 10 minutes into the film, Ruth Wilson Gilmore references California’s massive project of prison expansion, which as she notes, a state analyst called the largest prison-building initiative “in the history of the world.” Gilmore goes on to explain why she called a book she wrote about that prison boom, “Golden Gulag”. What explanation does she give regarding the title of her book? 
What organization did Susan Burton found, and what specifically stood out to you the most about the way Burton is portrayed and the way her story is shared in the film? 
What does Ruth Wilson Gilmore claim (around 27:10), based on what research seems to suggest, about communities that have had more people sent off to prison as contrasted with communities that have had fewer members incarcerated? 
At the beginning of Part II of the documentary, what does Angela Davis claim about prison reform – that is, why does she consider it problematic? What does she offer as an alternative to reform?  
A little less than an hour into the film, Angela Davis says that in this country “we’ve come to think about ____________________ as the only possible response when one is the target of wrongdoing,” and she adds that “when something bad is done to us, our first response is _______________________________________________.” For this item, you need to listen to what Davis said and fill in the blanks above using the words she used. 
At around 1:15:20 into the film, Davis suggests that doing work focused on prison issues compels us to seriously grapple with issues regarding intimate violence and violence against children. What does Davis say in that part of the interview about incarceration and abdicating our responsibility?  
At some point in the film, Davis says the following: “I always consider education as the first alternative to imprisonment. If we had a better educational system — and I’m not just talking about access to education; I’m talking about an educational system that teaches young people how to value knowledge, and how to live in that sphere where they cultivate the mind and how to take pleasure in that — then most of the people who are in prison would not be there today.” As a university student, what role do you think education plays – and what role could it play – in relation to incarceration and abolition?
What techniques and strategies did the director and other contributors to this documentary use, and what filmmaking choices did they make, in their attempt to provide viewers a vision (or visions) of abolition?
What could the director and other contributors to the film have done differently if they were trying to offer a different vision (or different visions) of incarceration?